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Find GloZell Here:
Million Stories Website: https://www.millionstories.com/
Faceplant Series: https://www.millionstories.com/series/Faceplant?id=3
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GloZell Green exploded into one of YouTube’s earliest viral sensations, and she found massive success that gave her years of videos that were all guaranteed to rack up views. She built a loyal audience and a tremendous presence on the platform to the point where she was the face of YouTube. The woman who made “My Push Up Bra Will Help Me Get My Man” and “The Cinnamon Challenge … by GloZell and her Big Behind Earrings” was sitting directly across from President Obama for an exclusive interview.
As GloZell made money, she wasn’t afraid to spend it — but that cashflow didn’t last forever. The algorithm changed and crushed her channel. Millions of views per video turned into tens of thousands, and times got tough… fast. She’s entered The Create Unknown to tell us exactly what that rise, fall, and re-birth was like (and how you can avoid it).
We open up the episode by pulling back the curtain on what it was like to have it all. We wanted to know what the most outlandish, lavish purchase she made at the peak of her career was — and her answer would’ve lived in a jar in an 18th century doctor’s office. She tells us about all sorts of bad decisions and how her peers only fueled the madness.
After that we talk about the reason it all went south: the algorithm change. The system went from favoring short, easily digestible, viral content to supporting longer, ten minute videos almost exclusively. This hit many of YouTube’s original creators like a truck, causing so many like GloZell to fall to the wayside.
She tells us what she did after she hit the bottom, what her social life was like after the money started to run out, what she would’ve done differently if she had another shot at it all, and how exactly she’s adapted to reinvigorate her career.
Finally, we get into some questions from our patrons who tuned in LIVE to see GloZell in action. They want to know what puts a smile on her face, her feelings toward work on projects like Escape the Night, the difference between making a YouTube video and working in old school media, and just how much money it would take for her to spend the next 4300 years as a series of ducks. And Baby Gang Jeff’s question about hot sauce took the episode in a direction we *really* didn’t expect.
Thank you to each and every one of our patrons — you really do make every episode of this show happen. Thank you as well to GloZell for joining us!
Hosts: Kevin Lieber and Matt Tabor
Produced and Edited by Ben Webster → https://twitter.com/benwebsterTCU
Theme by Mega Drive → http://megadrivemusic.com
Opening Animation: Kidmograph
City Animation: Eric Langlay
“The Create Unknown” is produced by Unknown Media.
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