Kevin and Matt go deep into the process behind making a Vsauce2 video to show how the YouTube sausage gets made… and it’s a lot more complex than you may think. We want to open viewers’ eyes to the many steps of the creative process that results in the content they love, and help creators themselves navigate the daunting, sisyphean journey of making videos.
We plunge into the creative process by discussing how to generate an idea and how to narrow down the right topic for a video. Then we get into the action steps, which include researching and writing a script that’s both tight, accurate and interesting. Along the way, we enter Kevin’s headspace as he deals with the emotional side of creators putting themselves out there for the audience to love… or criticize.
One person can rarely do it all on their own, so most ideas flourish with some additional input. Throw in the natural back and forth of working efficiently in a creative team and we start to see how complex the YouTube creative process really is — and we’re just scratching the surface.
Oh, and there’s editing, technology and gear, participating in the community, VFX, music, audience trends, upload consistency, keeping up with related content, and about a hundred other critical elements to developing that initial idea into a piece of content that your audience actually likes. So, there’s a lot to talk about.
Announcement: Season 2 is coming soon with full-featured guest episodes that span a range of massively popular creators. Kevin gives one weirdly cryptic hint about what to expect and what to get excited for. It’s gonna be huge!
THE CREATE UNKNOWN
Executive Producer – Dave Keine
Edited by Adam Ganong.
Theme by Mega Drive.
Host portraits by Tim Webster.
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