The Death of YouTube Rewind Means More Than You Think

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YouTube Rewind is officially dead after a near-decade run, and it absolutely felt like giving up in Saigon or Afghanistan. It started slow, exploded, and plummeted faster than… anything else we can think of. It’s not common to rise to such heights so quickly and then become the #1 most hated thing on the platform, and it’s actually quite a feat.

Kevin, a veteran of Rewind himself, has serious thoughts on why this happened and what it means for YouTube’s commitment to itself and audiences. There’s a lot in this one, from community suggestions for replacements to forcing YouTube employees to play Squid Game.

Thanks to everyone who joined in on this one, episode chat really drove the show. And a special thanks to the Patrons who make this show happen each and every week. You really are the best.



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Hosts: Kevin Lieber and Matt Tabor 

Produced and Edited by Ben Webster → 

“Created in the Unknown” theme by Basswaite:  

Theme by Mega Drive →  

Opening Animation: Kidmograph 

City Animation: Eric Langlay 


“The Create Unknown” is produced by Unknown Media. 



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