Why Kevin Killed Vsauce2’s Mind Blow [Ep. 69]

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Mind Blow was one of Vsauce2’s longest-running series, and over several years Kevin racked up over 100 episodes showcasing the cool, the weird, and the amazing in the worlds of science and technology. For 3 years, people have asked Kevin every single day about why he doesn’t do Mind Blow anymore  — so now we’re taking some time to talk about why Mind Blow’s window had to close, and why it’s so important to stop making certain types of content.

First, Kevin details what the show is NOT called, because that’s surprisingly controversial. We hit a breakdown of what Mind Blow was and why it was structured in a certain way, and we find out that Kevin actually invented YouTube Chapters.

One of the elements that made Mind Blow so successful was Kevin’s thoroughness and his commitment to detail. But did that actually make it harder to compete with other content creators, and especially with larger networks? Did he make a mistake by being honest?

The chat weighs in about what would blow their minds, and we eventually realize that YouTube just stopped favoring content in Mind Blow’s format. At a certain point it made sense to evaluate the opportunity cost of continuing Mind Blow in comparison to other opportunities in the marketplace, and to decide whether it was the best way to serve his audience.

And that brings us to general lessons about killing content you like, and even that a portion of your audience likes. When is it time to pull the plug? How much should you respect the wishes of your most rabid fans, especially if they run counter to what’s best for you?  

Jake from Vsauce3 has a theory about what REALLY happened to Mind Blow, we talk about what should be on your Christmas list, and we find out how much data is contained within a single sperm cell. So, yeah. Normal.

🎥 CREDITS:

Hosts: Kevin Lieber and Matt Tabor

Produced and Edited by Ben Webster → https://twitter.com/benwebsterTCU 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph

City Animation: Eric Langlay

“The Create Unknown” is produced by Unknown Media.

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